My all knol articles are moved to this wordpress blog as well. I was an user of this wordpress. Hence, it is no problem for moving from knol to wordpress. Moreover, in some sense it is happy since I can meet more people here.
I think usually we call Google as a contents business company. It is right. It is not incorrect. However, in order to represent its business more in detail. we can call the Google and the new Apple companies as content management business using IT.